No 1 Solution for Growing Businesses
This blog takes a closer look at CRM, Web Solutions, and more general strategies for business growth. For an insight into life at ProspectSoft, you can also read our ProspectSoft Placement Blog.
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The changing game of Search Engine Optimisation
Tuesday, July 27th, 2010 | SEO | Rob
Search Engine Optimisation (SEO) is big business, and a whole industry has sprung up around getting your website to the top of the search engine rankings. Today, I want to share an SEO insight that very few people are talking about… one that might turn your current idea of SEO on its head.
The Personalisation of Search
Google has, for a while, provided customised search results for users logged into their Google account. Effectively, if you have been logged into Google Mail or a similar Google program then gone and performed a search, Google stores a list of your previous search history. Customised results are then presented, reflecting what Google thinks you are interested in based on your past searches.
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Powerful Mission Statements – What? Why? How? – Part I
Friday, July 23rd, 2010 | Strategy | Andy
WHAT?
What is a powerful mission statement?
Are they worth having? What should they look like? Ask 100 people, get 100 answers. But seriously, there is plenty of myth and mayhem surrounding mission statements. So, what is a powerful mission statement?
A Powerful Mission Statement defines what a business stands for, why a customer should consider dealing with this business (as opposed to its hundreds of competitors) and how this business goes about delivering on that promise.
WHY?
Why have a mission statement?
Your mission statement is there to be loved and lived – by you, your staff and your customers.
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Creating a Successful Organisation Chart For SME (5-100 Employee) Businesses
Friday, July 23rd, 2010 | Strategy | Andy
THE NUMBER ONE RULE, THE BIG ONE
The number one rule with organisation charts is make sure you have one before you need one. Okay too late – but still, today is better than tomorrow, and this week is a lot better than next year. Why? Well the organisation chart isn’t really about empowering the organisation. What?!? That’s right – its about empowering yourself to let go, to delegate, and most importantly to delegate well. Sounds good – or at least it ought to. If you aren’t focussed on letting go then ask yourself two serious questions?
1. Why are you running your own business? To make money of course, but surely you want freedom too. Freedom to do what you want to do, when you want to do it. You aren’t building a business for someone else – it is there for you – so lets make sure we get what we want.
2. How are you going to build this business if everything it does is reliant on you?
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