No 1 Solution for Growing Businesses

As I’ve talked about in a previous post, the way Google ranks pages is now changing. Besides all the changes surrounding Google Instant, Google is now by default presenting personalised results based on your previous search history. Because by default different people see different results, traditional ranking software cannot be relied on to give you an accurate indication of how well your sites are performing.

There is a free tool that I do use and recommend though. And, surprise surprise, it’s provided by Google.
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*Editors note: Are you looking for a more rewarding way of doing business? Today’s guest post from Nicola Macdonald looks at adding more value to your business.*

At Accountech we strive to be ‘Go Givers’.  We use this principle to provide excellent value to our customers.

The concept is told in a powerful and moving story in ‘The Go-Giver’ by Bob Burg & John David Mann about an ambitious young man, a real Go-Getter, who works hard and fast and yearns for success.  The story takes the reader through five simple principles that help you to achieve your goals through a generous and giving spirit.
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The new Google Instant seems to have made a large splash. For those who haven’t seen it yet, Google Instant is essentially the same as your regular Google results, only your results update as you type extra words into the search box.

The logic behind Instant is that according to Google’s tests, people take ten times as long to type an extra keystroke as they do to glance at a different part of the page. Google is essentially trying to provide you with faster results, and using their knowledge of how different keywords relate to each other to predict more accurately what you’re looking for as you type it.
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I frequently hear to lot of small talk and voodoo about SEO, things like “hyphenated domain are better for high rankings”, or “getting high rankings on Bing is easier than Google”. There may be an element of truth in these statements, but they lead people to forget what’s important. They might have worked for a particular site (or group of sites) at a particular time, but they aren’t universal principles.

At ProspectSoft we think there are only two universal principles – traffic and conversion.
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