No 1 Solution for Growing Businesses

Word Count: 523
Reading Time: 2 minutes 56 seconds

For those of you that have been following this series, you will have probably already guessed what the number one answer to this question is.

For most businesses, when they start trading online the best audience to approach is existing offline customers.

The quickest way for an eCommerce site to earn its money is to use it to transfer traffic from the phones/fax/email (all areas which mean you are paying staff to enter orders) to your online store. Allowing your customers to place their own orders online increases your efficiency and cuts costs in these areas.

Continue reading…

Now that you’ve heard from our technical and new business placements, it’s my turn to let you know exactly what goes on in the Marketing corner of the office – don’t worry I won’t keep you too long.

I was thrilled to be put in the marketing role when I started at ProspectSoft, and so far it has been even better than I could have possibly expected.

Marketing allows me to dabble in loads of different things: planning events, telemarketing, social media, branding, email targeting and campaigns. This keeps me extremely busy, and whilst it can be tough at times, every day is different.

Continue reading…

Why pay for a Content Management System?

As a company that offers a paid content management solution, a frequent question we hear is ‘why pay for it?’  Good, free alternatives exist, the most common being Drupal, Joomla and WordPress.

A ‘CMS’ is a system for managing the content of your website, without having to edit the HTML source code of your pages. Most work by allowing you to set up HTML templates, and inserting your page content into the template you want to use using a simple WYSIWYG (What You See Is What You Get) editor.

The CMS works by maintaining a database of your content, and inserting the appropriate content into your page template to serve you the page you clicked on.

Content management systems have dramatically lowered the cost of
Continue reading…

Word count: 762

Reading time: 4 minutes 11 seconds

eCommerce 10 point site checklist

How do I even decide on a layout?

You want to stand out.

The best way to stand out is to be different to everyone else – right?

This is true in many walks of life, but when it comes to web shopping you need to be careful about being different.

There is a fine balance between creating something that is well designed and pleasing to use; and creating something so different that it is confusing to use and therefore has a negative impacts on sales.

Continue reading…

Just a quick break from our ‘The Life of a….’ series for some exciting news…

The National Placement and Internship awards are a huge deal for companies providing placements and I’m sure many of you used Rate My Placement to find out exactly what to expect from various different companies. In the past we have been lucky enough to win a variety of awards such as ‘Best SME Placement Provider’ and ‘Best Student Contribution to a Small or Medium-sized Enterprise’ (won by a returning placement, Vicki).

Continue reading…

I debated using a different title for today’s article, as the word ‘effective’ has has become something of a cliche. We’re all supposed to be more ‘effective’; marketing more effectively, working more effectively, communicating more effectively.

If email is part of your marketing mix, you might have found it has become less effective in recent years.

You may still send as many emails, but as we are all receive more email than ever before, it has become harder to get your emails opened and read.

Sending out emails that generates leads and responses has become difficult.

I have three pieces of advice for making your emails more effective…
Continue reading…