No 1 Solution for Growing Businesses
This blog takes a closer look at CRM, Web Solutions, and more general strategies for business growth. For an insight into life at ProspectSoft, you can also read our ProspectSoft Placement Blog.
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THE NUMBER ONE RULE, THE BIG ONE…
The number one rule with job descriptions is to ensure that at the end of the process everyone is empowered to deliver your vision, goals and targets – not constrained or limited by a narrow-minded or tunnel-vision view of their daily tasks.
A job description that just lists that tasks someone needs to carry out is USELESS – in fact its worse than that – its DANGEROUS and DAMAGING to your business.
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In Part I, we discussed the What, Why, How of powerful mission statements. In this second part, we are going to focus on how to construct a succinct, yet powerful mission statement.
I have personally tried lots of different ways of structuring a mission statement, and here is the most useful and easiest format – it actually requires 3 statements:
- What?
- Why?
- How?
What do you stand for? Why is that important? How do you deliver upon it?
Good Examples
Examples are always useful, so lets take an example hotel – Hotel A
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WHAT?
What is a powerful mission statement?
Are they worth having? What should they look like? Ask 100 people, get 100 answers. But seriously, there is plenty of myth and mayhem surrounding mission statements. So, what is a powerful mission statement?
A Powerful Mission Statement defines what a business stands for, why a customer should consider dealing with this business (as opposed to its hundreds of competitors) and how this business goes about delivering on that promise.
WHY?
Why have a mission statement?
Your mission statement is there to be loved and lived – by you, your staff and your customers.
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THE NUMBER ONE RULE, THE BIG ONE
The number one rule with organisation charts is make sure you have one before you need one. Okay too late – but still, today is better than tomorrow, and this week is a lot better than next year. Why? Well the organisation chart isn’t really about empowering the organisation. What?!? That’s right – its about empowering yourself to let go, to delegate, and most importantly to delegate well. Sounds good – or at least it ought to. If you aren’t focussed on letting go then ask yourself two serious questions?
1. Why are you running your own business? To make money of course, but surely you want freedom too. Freedom to do what you want to do, when you want to do it. You aren’t building a business for someone else – it is there for you – so lets make sure we get what we want.
2. How are you going to build this business if everything it does is reliant on you?
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