No 1 Solution for Growing Businesses
This blog takes a closer look at CRM, Web Solutions, and more general strategies for business growth. For an insight into life at ProspectSoft, you can also read our ProspectSoft Placement Blog.
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Most companies are either thinking of implementing, or are currently using a CRM system. Research shows that for those already using a CRM system, many have not realised the importance and potential benefits of integration with their back office accounting system.
Why? The simple answer to this question is that people underestimate the potential benefits of CRM, and often mistake CRM as a tool solely to manage contacts and documents. However without realising the importance of better CRM through accounts integration, many are not maximising their return on investment (ROI).
Continue reading…
Doing CRM the right way…
Our first CRM Best Practice blog explained that the right way to go about a CRM project is to forget about the detail to begin with and concentrate on the bigger picture.
Implementing a CRM system is not an easy to task to take on. Your initial questions should be based on what you are trying to achieve and why you are looking to invest the time and effort.
Even after you have implemented your system there needs to be some commitment to tweaking and adjusting it as your market and customer change. This process is inevitable as you continually evolve the customer-facing side of your business.
So, if there are some good reasons behind implementing a CRM system you can move forward in the right way.
There are too many failed CRM projects
How many times have we all heard about failed CRM projects? How many times in fact have we heard about failed, over-budget or under-performing IT Projects? Plenty I am sure! But for every failure there are tens or even hundreds of successful projects – whether we are talking CRM or anything else. So, as a potential CRM buyer or user, what is it that differentiates success from failure and how can we ensure that our CRM project delivers real, tangible business success?
So far our eCommerce series has focused on the end product. By this we mean:
- Deciding on the right web layout to ensure success
- Choosing which of your products and/or services are suited to online selling
- How to make sure your existing customers and prospects are visiting your website instead of calling your sales team.
But how do you get to this point – your site up and running, reducing pressure on your sales team, offering customers the same fantastic experience online and overall supporting your offline business?
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Reading Time: 2 minutes 56 seconds
For those of you that have been following this series, you will have probably already guessed what the number one answer to this question is.
For most businesses, when they start trading online the best audience to approach is existing offline customers.
The quickest way for an eCommerce site to earn its money is to use it to transfer traffic from the phones/fax/email (all areas which mean you are paying staff to enter orders) to your online store. Allowing your customers to place their own orders online increases your efficiency and cuts costs in these areas.
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Reading time: 4 minutes 11 seconds
eCommerce 10 point site checklist
How do I even decide on a layout?
You want to stand out.
The best way to stand out is to be different to everyone else – right?
This is true in many walks of life, but when it comes to web shopping you need to be careful about being different.
There is a fine balance between creating something that is well designed and pleasing to use; and creating something so different that it is confusing to use and therefore has a negative impacts on sales.
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Reading Time: 2 minutes 3 seconds
Which products and services sell successfully in the online model and why?
What do you think the top selling product type is online? I’ll share that with you in a minute…
but really, it’s not about the type of product you sell, it is however about the target market.
Most business to business suppliers have a readymade market in their existing customers and best of all the credibility and trust already exists in the brand. For many suppliers their products will naturally lend themselves to being ordered via the web. The critical thing is being able to offer facilities that make it possible:
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