No 1 Solution for Growing Businesses

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If you currently have a Google Analytics account, you should have noticed that a new dashboard (like the one on the left) appeared earlier this week. While it all looks very grand, I actually think that you will want to go in and remove or edit a lot of the default reports that are spewed out at you.

Dashboards can of course be very useful (we’ve based our CRM product around one), but you also have to be careful about how much information you have on them, and what information you want to display. A good dashboard should:
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If you have been using Google Adwords for any length of time, it’s likely that your bid prices have increased dramatically. This is – in part – a reflection that more advertisers have started to use adwords, increasing the price of individual keywords.

So what’s an advertiser to do?

Watch your quality score…

When using phrase or exact keyword targeting, pay close attention to your
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Why set up conversion tracking?

Okay, you’ve set up your initial Adwords campaigns, and you’re up and running. You log in a week later, and find that your initial efforts appear to have been a roaring success – you’ve got a number of clicks on your ads and reasonable clickthrough rates. Unfortunately though, the cash register hasn’t been ringing – so what’s going wrong?

The first step is to make sure you are tracking conversions. Google allows you to add a script to your conversion pages, which recognises when a website visitor has taken an action valuable to your business, and tracks this back to a particular Google ad and keyword. That way, you get to see how well your ads are working in terms of real, revenue generating actions.
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Most businesses are aware of Google Adwords as a tool for getting paid traffic to your website. At ProspectSoft we put a lot of time and effort into our own adwords campaigns, and over the next few articles I’m going to share some of the top things we have learnt.

Tip 1 – Keep your search and content campaigns separate

When you create a new Adwords campaign, the default settings are to display your ads on both search and content networks. The search network is the side of Adwords most people are more familiar with, where your ads are displayed on the right hand side and at the top of the Google search results – when someone searches for a term you are looking to target.
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