The Triple Threat

When you come across a powerful tool that gives you the ability to enhance employee productivity, increase sales effectiveness and gain stronger relationships with customers and prospects, it’s clear you’ve got an excellent foundation to gain real ROI in your organisation. But to get ahead of the game it’s important to consider the impact that integrating your Email Marketing Campaigns, Web Analytics and CRM can have.

Being able to view all interactions with customers and prospects streamlined with a detailed analysis of your personalised and targeted E-marketing results whilst monitoring traffic and visitor behaviour paints an instrumental and powerful picture of your target base. This triple threat gives you the competitive advantage allowing you to see the full profile of all the prospects and customers you have made contact with.

This level of information can not only help you understand how successful your campaigns have been but also help determine future marketing campaigns and pitch the right ideas at the right time to the right people.

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With a user base that has rapidly doubled that of LinkedIn at more than 200 million users and with more than a whopping 170 billion Tweets since its birth in 2006, it is increasingly becoming a B2B platform for consumer campaigns and engagement with prospects and customers.

It’s an opportunity to influence thinking and bring new ideas and solutions to market, which is why a social media presence has become just as an important, or in some cases more important, in a B2B marketing plan as networking, tradeshows and email marketing.

You can utilise Twitter as part of your marketing strategies, but it is important to crack the social media code correctly and effectively, so we’ve broken down the formula to give you the core ingredients that make up a successful Twitter campaign recipe.

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Big Brother is Watching You

It’s no secret that businesses are monitoring the actions taken from their marketing material, from eMail Marketing to social media, to cookies on a website (have you noticed how adverts on a website are always tailored to what you are interested in?) eMail Marketing in particular has been on the rise for a few years now, especially within the B2B sector, and with the increase in the number of active email users and web-based mobile clients it’s no wonder there is so much to say about how to target the right audience with the right messages.

We are always looking to create successful campaigns and increase recipient engagement with our messages, hence the need to know what someone is interested in. Being able to track what the recipient has clicked on is becoming ever more popular in eMail Marketing to help create focused follow up rather than the scatter-gun approach of cold calling.

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Website Lead Generation… A marketers favourite three words. But what is it that turns the cogs of generating leads in a B2B environment? Marketers spend endless hours, money and resources creating awareness through eMail Marketing, blogs and web content, SEO and PPC campaigns and now to add to it all, social media has become a buzz word in marketing activities. The aim of all of this is ultimately to drive traffic to your website in the hope these visitors will have built enough awareness and interest in you to take the next step and make contact. Job done, the sales team have a lead to follow up and engage with. Not quite. Only about 5% of website visitors will actually ever make contact with you, not a great ROI for all those hours spent on marketing.

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This final blog of the series will show you how you can really start to build a solid plan to make your eCommerce site a success. Our eCommerce specialist, Sarah, has a real understanding of what makes eCommerce sites a roaring success, that’s why we’ve come up with some questions (that businesses like yours, will ask themselves when making the all-important move online) to ask her.

It is understandable, and sensible to ask yourself a whole host of relevant questions when planning to move your business online. As with any business venture, there is always a risk involved and it is important to have a bullet-proof plan to make sure you have considered everything before your eCommerce site goes live. So we’ve saved you some time and hassle and came up with a few FAQ’s to get you on you started…

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If you’ve spoken to anyone here at ProspectSoft over the last few weeks, I’m sure you’ve heard quite a bit about the Big Launch: ‘it’s the biggest launch in ProspectSoft history’, ‘there are more new developments than ever’. You’ve probably even heard the word Cloud being muttered, but on the whole we’ve kept a lot of the information quiet.

It is now my pleasure to tell you exactly what you can expect from ProspectSoft’s new developments…

Well I say ‘exactly what you can expect’ but in fact there are over 400 new software developments and whilst I could quite easily write you a book I know you’re busy, so here are our Top 10 (actually it’s 11) favourite things:

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Whatever software you are buying; be it CRM, eCommerce, web analytics or otherwise; there are normally a range of free or ‘open source’ alternatives being marketed to you. As a logical buyer making an investment in growing your business this raises the question – why go for a paid solution?

While open source solutions are free in terms of software cost, it is essential that you consider total cost of ownership of your solution; as given the time and technical expertise required to make a success of the project no software ends up being ‘free’!

Consider some of the following things that can add to total cost of ownership:
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THE NUMBER ONE RULE, THE BIG ONE…

The number one rule with job descriptions is to ensure that at the end of the process everyone is empowered to deliver your vision, goals and targets – not constrained or limited by a narrow-minded or tunnel-vision view of their daily tasks.
A job description that just lists that tasks someone needs to carry out is USELESS – in fact its worse than that – its DANGEROUS and DAMAGING to your business.
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*Editors note: Are you looking for a more rewarding way of doing business? Today’s guest post from Nicola Macdonald looks at adding more value to your business.*

At Accountech we strive to be ‘Go Givers’.  We use this principle to provide excellent value to our customers.

The concept is told in a powerful and moving story in ‘The Go-Giver’ by Bob Burg & John David Mann about an ambitious young man, a real Go-Getter, who works hard and fast and yearns for success.  The story takes the reader through five simple principles that help you to achieve your goals through a generous and giving spirit.
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